Importance of Content Workflows & Re-Purposing

by ACN Editor
Irrespective of business you deal in, constant flow of work is always essential. And when it comes to content creation, workflow always endows you with great confidence in precisely what you should be carrying out at every stage of the content life cycle – let’s say from creation to management, to distribution, and beyond.   

Workflow forms Continuity: Know How

You might not be aware but the fact is that in content writing, the workflow brings about the same result, as all targets reached automatically start the next step, and every step symbiotically supports the following one with the required framework to make the process more efficient all in all.    

Now, here you will get to figure out the structure of a content workflow in detail. Have a look: 

- You can begin from basic using your sturdiest channel that is most directly allied with your client and revenue objectives.  

- Here, you need to set up regularity and after that crack down on how you can use this content again for other channels.  

- As soon as your first article gets published, you should use its main talking points again into smaller posts and social updates. Definitely, this will help you create a well-built connecting thread between all of your articles and channels. 

Repurpose the Content and Fill in the Gaps 

The idea of repurposing the content helps you make out how to not just leverage ideas into several ones, but it also builds up the talk around a specific subject and evades creating more work than you are able to handle. Here, the aim is to take a solitary, outsized chunk of an idea and produce a more natural, incorporated workflow that lets you continue in the channel with the idea longer and get more worth out of it.  

This is the groundwork of a successful content workflow that works as a glue to assist you in leveraging the content you create and strengthen reach as well as value devoid of inventing the wheel again whenever you go and publish the content.    

Prior to putting it into action, see the drawing board again and review the content tactic made by you. Think about how each and every moving part can interconnect and stimulate one another vs. run as segmented, technical gears with split processes that fail working together. If not, then you may just be creating more disconnect and more work for you as well as your content team by formulating the process again for all channels and all pieces of content you publish.

Turning Blog Posts into Videos 

We know that in present day’s marketing world, if you don’t create video content, then it means you are lagging behind. The truth is that today video marketing is taking over on social media platforms and the most important way a big majority of people want to interact online. And you don’t need to worry as producing video content has turned out to be more accessible than ever, in particular, when you already have the stuff ready.  There is no need to have any top-class video tool or editing software as long as you have good smartphones with you.

Just after have your way of creating video, you can fiddle with your content. Keep in mind that you don’t have to read your blog post word for word. Only take the main points and review the information you have. You are advised to keep the videos short and snappy. Apart from this, you also want your video content to have a call to action that makes people return to your site or your original blog post. Well, you can do this just by adding a short message at the end of your video or in the video description. 

Last but not least when you have a video to share on social media platforms you can think of turning it into a short clip or Gif. What is more, you create a remarkable post that links to your video, and that is it. By cutting down a video into shorter you can have more content to share!