Creating Content: Keep It Short, Snappy & To the Point

by ACN Editor
Today, everyone who runs an online business is well aware of the value of good content. But when it comes to create an expedient content, “how much” turns out to be “too much”. With a sturdy content marketing strategy you can easily make out the times when you have to be promotional and when taking how-to (instructive) route will facilitate the best outcome.

Here, it doesn’t matter what we type on our laptop (or jot down on the note pad), we never wish to go excessively verbose or let the message of the content get dormant halfway down the page. Indeed, this may cause the readers to leave your page and land on any of your competitor’s website. So, if truth to be told the first and foremost thing that can be done while writing a piece of content is to keep it short and snappy. Yes, you can always say more with fewer words!   

Keep it Straight Forward: Don’t Confuse Readers with Tough Words  

There are a lot of writers who do it. By using fancy language and a lot of words, they think they sound smart and convincing in front of readers. But in reality, it is not like that. According to the respected William Strunk, Jr, and E. B. White, “Vigorous writing is concise. Here, we can say that there should not be any pointless words in a sentence, any pointless sentences in a paragraph; this is just like a drawing doesn’t have any unwanted lines and a machine unwanted parts

The other few examples of frequent expressions that can become verbal drawbacks in an otherwise well-created content:

  • 1. He is a chap who
  • 2. This is the reason why
  • 3. The fact that

The fact that is mainly deadly. These 3 words look very simple to be included in a sentence in order to give it more authority. But in reality, using these words (the fact that) they actually say anything else. We all are tricked by the word trap: the belief that the more phrases you write in a sentence, the more intellectual you are going to sound. At best, we irk our readers and at worst, we baffle them. Well, this is the situation, where we can say writer’s message is totally missing and the reader decides landing on another page.

In line with the top web writers, writing to the point, well-designed sentences always seize your readers’ eyes to the page and get your message across. And this in particular becomes imperative when you need to write about something extremely technical or difficult to understand. 

But when you use a simple language to describe something to your audiences, they are more about to understand it fast and easily. By doing so, you can also come about as a more reliable source. A sentence crammed with a lot of technical slangs will just turn your readers off and make them doubt if you actually know that you’re talking about or if you’re just quoting the most recent research.

The Upside-Down Pyramid style of writing

It is important to note that lengthy introductions and explanations never work for a huge crowd on your page. Here, the readers are supposed to roll their eyes if they have to go through an article having long introductions & explanations to get to the nitty-gritty of your piece. To avoid this, you have to be open and clear-cut about your message!

In traditional journalism, we knew it as the “upside-down pyramid” style of writing. As per this, the most imperative details should be in the opening paragraph of the article, often mentioned as the “nut graph.” And the large-sized information goes in the broadest part of the pyramid. 

That time journalists were aware that a big majority of readers would not continue to read an article if they need to turn a page. For that reason, they kept all the key points the reader really had to know in the very initial sentences. Similarly, your audience will not be patient enough to scroll down or click to a new page if they fail to make out what your piece is going to be about.

So, always be short and snappy, and maintain the readership!