Content Marketing Summit Asia & Unilever to host Live content marketing pitch at 10th edition in Singapore
by ACN Editor
APAC’s largest Content Marketing event,
is planning to host an Industry-first Live Content Marketing Pitch for a real client brief by Unilever team. This will be first of its kind initiative by CMS Asia in the South East Asia region, which is known for bringing new experiments to its conference every year. Over 25 agencies are expected to pitch for the business and only 8 agencies will go through to the final round of presentations to be attended by Unilever team and other marketers from the industry. The Live Pitch session will run concurrently with the main CMS Asia conference on 28th August in Singapore.
The entire process is divided into two parts. During phase one, agencies can express their interest and receive the client brief. In Phase 2, CMS Asia team will shortlist 8 agencies to qualify for the presentation to the client teams. The agencies will be given around 1 month’s time to prepare their pitch.
RP Singh, Chief Curator, CMS Asia
Speaking about this unique initiative, RP Singh, Chief Curator - CMS Asia, says, “We continue to bring newer elements to our CMS Asia offering to enhance the attendee experience by experimenting with the format itself. This is also a great platform for small to mid-size agencies who never get a chance to get their voice heard. We hope to make it a successful initiative to create it as a regular feature of the event. We are grateful to Unilever team for sharing their brand brief.”
The last date to
apply for the pitch
is July 31 and shortlisted agencies will make their presentation on August 28, 2019.